Flebo.in: 'Yamaraj' AI Health Record Vault Campaign Film
- Client
- Flebo.in (Diagnostic Aggregator & Digital Health Vault)
- Category
- Motion Design
- Year
- 2025
- Services
- Narrative Scriptwriting, 12-Scene Storyboarding, Character Art Direction, 2K Motion Graphics, Audio & Voiceover Direction, UI Simulation
Overview
A witty, high-tempo 2K motion graphics commercial and viral narrative introducing India's first free digital health vault with AI report analysis — starring a modernized Yamaraj calling out everyday medical report procrastination.
Rather than lecturing users about medical checkups, the campaign uses humor and cultural mythology. A stylish Yamaraj (dressed in gold chains and sunglasses) interrupts an ordinary man's day, challenging him to produce his cholesterol stats in 10 seconds. The relatable panic of digging through WhatsApp PDFs and scattered lab printouts directly positions Flebo.in as the ultimate digital health solution.
Navigating the Complexities
Lab reports are inherently unexciting, fragmented across different diagnostic providers, and frequently forgotten in paper folders. The creative challenge was converting a dry utility—uploading lab PDFs and viewing AI insights—into a laugh-out-loud, memorable film that viewers watch in full and immediately relate to.
Strategic Execution
Engineered an energetic 12-scene storyboard structured around sudden tension, visual comedy (the protagonist buried under flying paper reports), and a sleek UI reveal. Seamlessly demonstrated core product features: lab report auto-upload, cloud vault aggregation (#NoBloodRequired), and AI-driven health parameters and lifestyle tips, ending on a memorable comic note as Yamaraj backs away smiling.
2K Master
Video Quality
12 Key Shots
Narrative Scenes
AI Health Vault
Core Proposition
#NoBloodRequired
Campaign Tag
Key Visuals, Storyboards & Artboards
Original pre-production storyboard breakdowns, character art direction sheets, and key visuals prepared for motion rendering.
Full 12-Shot Production Storyboard
Original pre-production storyboard breakdown detailing camera angles, dialogue, sound FX, and visual cues.
Official Campaign Thumbnail & Key Visual
High-contrast hero visual featuring the protagonist and Yamaraj in his signature golden sunglasses.
Character Design & Art Direction Sheet
Artboard exploring character styling, expression dynamics, and lighting moods.
Production Layout & Composition Stills
Production artboards prepared for After Effects composition and kinetic UI simulation.
Key Deliverables
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